OMAZE x Antarctica

In 2019, Stein worked with Douglas Stoup to produce the Omaze x Ice Axe Expeditions: Antarctica Campaign— the most challenging campaign of Stein’s career. The idea was bold: create a once-in-a-lifetime, donation-based raffle with the proceeds supporting the incredible work of Protect Our Winters (POW), an organization focused on mobilizing the outdoor sports community to combat climate change.

The campaign ran for 41 days and reached 62 countries, raising $52,000 USD for POW. Throughout the campaign, we worked to engage the adventure community through influencer-driven social media promotion and targeted ads. We received 1,824 donations, with significant contributions coming from direct donations and organic social media channels, including Instagram, Facebook, and Twitter.

While the journey was full of challenges—managing partnerships, production, and handling the complexities of a global campaign—it was also a profound learning experience. With Doug Stoup’s unwavering support, we were able to deliver a campaign that generated funding for an organization doing critical work to protect our amazing planet.

This campaign was a tough one and where we did not meet our ultimate fundraising goal, Stein did learn from this invaluable experience and they did support an impactful non-profit with some funding.

This was a crucial step in Stein’s ongoing journey of learning how to ‘Adventure with Purpose’. He is incredibly grateful for the support of Doug, the team, and all who participated.